Why video? Here are the reasons!

05 / 01 / 2016

So it's a new year and there's already talk of the power of video getting even bigger in 2016! At Buffoon, we've been making videos for hundreds of businesses and organisations over the years and it has sometimes been seen as a novelty. Using video on your website to set you apart from your competition proved that you were cutting edge, and it got people talking. These days, video isn't just a novelty, it's now seen as a necessity. Whether you want a promotional video for your website or want to engage your customers and potential customers through regular videos on social media, it's something you need to be thinking about this year, and here's why...

 

 

Sources:

http://blog.hubspot.com/marketing/video-marketing-statistics
http://blog.hubspot.com/marketing/visual-content-marketing-infographic
http://contentmarketinginstitute.com/2013/03/video-content-
marketing-eective-strategy/
http://contentmarketinginstitute.com/2013/04/video-content-b2b-content-marketing/
https://www.vidyard.com/blog/importance-of-video-content-marketing/
https://www.vidyard.com/blog/when-to-use-video-marketing-funnel/
https://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/
https://www.vidyard.com/blog/science-behind-why-video-works/
http://www.pointsgroupllc.com/online-video-trends-2016/
http://www.business2community.com/video-marketing/importance-
video-marketing-part-general-marketing-strategy-01139012#5fcTEHiC0RxZCRzq.97
http://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing
http://psychologyformarketers.com/power-of-videos/ (Psychology of Video)
https://www.linkedin.com/pulse/why-you-must-use-video-marketing-
2016-negative-public-relations
https://www.marketingtechblog.com/digital-marketing-video/
https://www.researchgate.net/publication/257171168_Assessing_
the_eects_of_dierent_multimedia_materials_on_emotions_and_learning_performa
nce_for_visual_and_verbal_style_learners
http://gender.stanford.edu/harnessing-power-stories

http://scheibehenne.de/ScheibehenneVonHelversen2014.pdf 

 

 

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