Aberavon RFC continue their digital magic with local media production company
03 / 08 / 2016
Aberavon RFC will celebrate their 140th anniversary this year, a club embedded into the community of Port Talbot with former players including Billy Mainwaring, James Hook, Richard Hibbard and many more Welsh internationals.
After a successful season in the Principality Premiership, The Wizards finished 5th place. For the last three seasons, “The Wizards” have partnered up with Buffoon Film and Media, a Port Talbot media production company to develop and produce content for their YouTube channel.
Highlights of their YouTube channel include behind the scenes videos, face mask photo shoots, Bake Off challenge for Comic Relief and a recent campaign for the club’s Easter bank holiday derby against local rivals, Neath. The video revisited past rivalries with former players including Allan Martin, Les Keen, Ray Giles, Chris Gittins and Richard Morris. The campaign was praised by the Welsh Rugby Union on Twitter and even by rival Neath supporters.
This week, Aberavon RFC announced that they’ll once again be working with Buffoon Film and Media and continue their partnership for the 2016/17 season. The deal includes continuing with video content production for the club and creating what is believed to be the first rugby club mobile app in the Principality Premiership. The deal will see Buffoon Film and Media on the club kit and leisurewear.
Chris Davies, Commercial and Marketing Manager at Aberavon RFC said: "At Aberavon we aim to attract a younger audience and through entertaining and engaging video content we can really showcase what the club has to offer.
“Interactive content like regular video content and a mobile application will help us to attract a new generation of Wizards fans and help to increase participation and involvement in all aspects of local rugby.”
Adam Amor, Director of Buffoon Film and Media said: “The Wizards stand tall when you compare their media content to other Welsh semi-professional clubs, and we are excited to be working with the them once again next season. With the decline in attendance at club level match days across Wales, rugby clubs need to be innovative and create a link with supporters off the pitch, not just on the pitch. We’re really pleased to help keep the supporters engaged right through the season.“
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